We were approached to brand and launch a high-end subscription-based nail salon in Houston Texas. Two of the owners are husband and wife and run a successful photography business in the area. The vision was to use their dramatic photo style as the central theme for the brand.
We worked to have a mark that both communicated Lacquer Lounge’s high-quality nail services and the relaxing atmosphere of a Sunday at the spa. The rounded diamond symbolizes the fiery and captivating Ruby. A stone of nobility, considered the most magnificent of all gems, the queen of stones and the stone of kings. But it also shares a similar shape to a polished fingernail.
Contained within the ruby, is a line-drawing of three water drops forming a lotus shape. The drops to represent all the many choices of colour available and the lotus representing peace and tranquility.
Branding is the main love we have at Deskfire. Building a mark and then shaping it into the real world, via bags, bottles, signage is the greatest feeling for us. Thats why it was such a treat to be surprised with a photo of our logo over their reception desk.